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The Rise of Creative Directors: Why This Role is Saving Businesses in 2025
In 2025, companies that fail to recognize the strategic importance of their Creative Director are losing market share at an alarming rate.
John Mediana
Feb 3, 20255 min read


Why Focusing on Short-Form Content Might Be Hurting Your Brand Today
Is short form content hurting your brand in 2025? We dive into the insights in this article!
John Mediana
Jan 21, 20254 min read


The Future of Business: How CEOs Can Blend Technology & Creativity for Market Domination
While technology enables clients to take video production into their own hands, the lack of strategy and creativity.
John Mediana
Jan 20, 20255 min read


The Future of Video Production: Are You Better Off Filming Yourself?
DIY video is rising, but pros bring strategy & quality. The future? A hybrid approach: clients film, experts refine for max impact.
John Mediana
Jan 20, 20255 min read


Navigating the TikTok Ban: How Creators & Businesses Can Pivot and Thrive
Embrace the TikTok ban as an opportunity to grow. Stay calm, increase your content output, choose your next platform wisely.
John Mediana
Jan 18, 20258 min read


Why Hiring Video Editing Freelancers on Upwork or Fiverr Might Be the Biggest Mistake You’re Making
Hiring video editing freelancers from platforms like Upwork and Fiverr might seem convenient, but it often results in inconsistent quality,.
John Mediana
Jan 13, 20255 min read


Invisible Leadership: The Cost of Staying Silent in a Noisy World and How to Fix it
TL;DR: Your personal brand is your most undervalued asset as an executive. In today’s competitive market, staying invisible costs you...
John Mediana
Jan 11, 20255 min read


Why Your Company’s Foundations Feel Shaky (And How to Fix Them)
Feeling stuck in your business? It’s likely due to misalignment in your purpose, vision, mission, and values.
John Mediana
Jan 8, 20256 min read


How Do You Know When To Start Hiring a Creative Team? Why Hiring a Creative Team Will Transform Your 2025
Your business growth in 2025 depends on consistent, high-quality content—and you can’t do it all alone.
John Mediana
Jan 4, 20256 min read


Struggling with Creative Bottlenecks? How the C.R.E.A.T.E. Framework Transforms Team Meetings into Growth Powerhouses
How the C.R.E.A.T.E. Framework Transforms Team Meetings into Growth Powerhouses
John Mediana
Jan 3, 20254 min read


The Ideal Creative Team Structure: Blueprint for Business Success in 2025
The way you structure your creative team can make or break your business. In 2025, creativity isn’t just about making things look pretty.
John Mediana
Jan 2, 20255 min read


Building Wealth through Personal Branding and Expert Coaching
Content creation is wealth creation, but also offer creation is wealth creation.
John Mediana
Dec 18, 20247 min read


Why Video Production is Key to Content Marketing Success for a Small Business in Gallatin, TN
Why Video Production is important to Small Gallatin Business

John Mediana
Jan 22, 20232 min read


Permission-Based Marketing, Solved!
As a CEO, you need to stop wasting marketing dollars and reallocate that to building the personal brand.

John Mediana
Apr 18, 20212 min read


What is Hybrid Marketing for the now? - How to pivot during the ad spend decline
Coronavirus has forced a rethink - the pandemic has led to an immediate drop in advertising spending.

John Mediana
Feb 16, 20212 min read


What is Executive Branding?
Executive branding is the process of creating and building the human centric personal and professional brand of CEOs, c-suite executives and

John Mediana
Feb 10, 20214 min read


Taking Your Work From a Hobby to a Profession
There comes a time that every author, artist, coach, aspiring entrepreneur has to ask themselves if their work and their passion is a hobby

John Mediana
Feb 2, 20213 min read


How To Launch Your Thought Leadership Marketing Campaign In The Sea Of Noise
The point is to develop a strategy, align the resources you have against your target market and consistently use your work and your content.

John Mediana
Jan 25, 20213 min read


Can You Clearly Articulate the Impact of Your Work?
When you can clearly communicate and build a story around the impact your work does, your personal brand and success of the company will...

John Mediana
Jan 20, 20213 min read


Are You Effectively Repurposing Your Content?
Remember your followers need to hear from you frequently!

John Mediana
Jan 16, 20212 min read
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