Benji Travis
Creating Impact with Executive Brand Growth
CASE STUDY
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Client: Benji Travis
Problem: Outdated Branding
Solution: Full Re-Brand (Website, Content Creation Solutions, Podcast, photos, studio build)
Benji Travis is an American “YouTuber” who has been influencing, entertaining, and helping others to build successful social-media businesses since 2011.
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We built our relationship with Benji in 2014 when we were producing videos for Sean Cannell's new channel Video Influencers.
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It started in 2016
2016, our client Benji Travis had just launched a brand new youtube channel with our good friend Sean Cannell called Video Influencers. Our co-founder & CEO, John Mediana was one of the first content creators that help build content for their channel.
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Gary just released his new book JAB, JAB, JAB, RIGHT HOOK and invited us to interview him for Sean & Benji's Channel.
How to Build your brand and think bigger!
Gary's video on Video Influencers instantly became one of the best performing videos on their youtube channel.
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With over 1 million views, it pulled in much attention and authority to the channel. But that wasn't all it did. The content from this video built a stronger connection to Video Influencers audience and built a positive brand affinity to Gary Vee's persona.
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Some people either hate Gary or absolutely love him. What this interview did was humanize and build audience credibility to who Gary is as a person.
The Re-Brand
Years later in 2021, Benji was getting back into the space as a coach. Of course, his first call was with John and we flew out immediately. We spent a few days in discovery and production. Dialing in the new branding and getting videos & photos together to optimize his social media platforms.
Personal Branded Website
After we built Benji's new studio, optimized his social media platforms, and create a systemized and simple way for him to create content with a flip of the switch, we needed to create a place where he could collect information from ihs audience.
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Our team built a clean website where people can subscribe to his content and Benji has a CRM tool that keeps proximity to them.
RESULTS
At the end of the day, Benji Travis is a godfather mega-influencer. Does he need our help at Executive Brand Growth? Absolutely not, BUT him and his executives choose to work with us because of the results they get, the relationship we have built and the work we get to do together.
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If you are looking for a dedicated organic marketing partner, we believe we are the agency for you. Schedule a time below with one of our partnership leaders and let's get started today.