AVI SYSTEMS
Creating Impact with Executive Brand Growth
AVI Systems is one of America's largest audiovisual services & solutions providers, AVI delivers freedom of communication to customers across geographies and industries.
AVI Systems came to us with a few pain points and problems they were looking to solve long-term.
Through our discovery we found that they were becoming the leader in AV industry but needed to solidify their position in the market.
The way we did that is by turning their B2B tech company into a media company.
Our Roadmap Was Simple
Discovery
Strategy
Opportunity
Development
Execution
Deployment
Data
Results
Optimize
Repeat
Launched a B2B Podcast with CTO
AVI Systems needed to become the leading resource for their current and future customers. The best way to build that authority is having their top executives (who are the closest to understanding their customers journey) and having conversations with other industry leaders that compliment and can testify to the work they do.
By launching a podcast, it became a simple and predictable way to execute content that customers wanted that can be easily accessible to them on a day-to-day basis.
How Has Technology Impacted Higher Education?
In part one of this three-part series, AVI Systems CTO Brad Sousa talks with Jeff Day, Founder of North of 10 Advisors, to discuss the key ways education and, specifically, pedagogy differs from 10, 5, even 3 years ago.
Discussion Topics
- The impact of active learning and the introduction of the internet of things (IoT) in the classroom
- Recommendations for deploying modern learning environments with technology partners - Classroom systems design, then and now
MOST NOTABLE VISUAL STORY
Aside from building AVI Systems world-class show, EBG produced their most notable keynote openers in their entire industry. During the pandemic in 2020, the industry was going through many changes and AVI Systems knew they had to lead the charge in introducing hope back into the market.
Our team worked together to create a story with CTO Brad Sousa that spoke directly to the fears of the current state of the market and it was beyond successful.
We became AVI Systems Live-Stream Production partner during a pandemic
On the back-end of the pandemic AVI Systems brought us in to help solve the problem of going fully virtual. We stepped in and became their supporting role as they launched their wildly successful virtual masterclasses.
OUR MULTI-PLATFORM OMNIPRESENCE APPROACH
It's not rocket science to understand the compound effort of digital omnipresence. The more places you show up, the more ports of entry people can discover what you do and how your company can solve their problems.
AVI Systems is the leader in AV solutions in the tech industry. They're main demograph is B2B companies. We came up with a brilliant strategy that multiplied AVI Systems executive time and streamlined omnipresence for the company.
The keynote that we produced with CTO Brad Sousa was filled with the most valuable content for their audience. We took the 40 minute long version and chopped it up into micro-content so that AVI Systems online audience could digest it in a quick and easy way. That attracted more eyeballs, curiosity and brand affinity to AVI Systems in a huge way.
This is how we did it.
On-Site Production
We captured one long-form video, a keynote Brad prepared for his virtual masterclass.
One Long-Form Video
The keynote was filled with very valuable educational information that was incredible market insight.
Repurposed for Written Content
Our team was able to repurpose the transcription of the keynote into articles that was filled with SEO and high-ranking keywords to drive traffic to AVI Systems website organically.
Multi-Platform Video
AVI Systems audience consumes content in many different ways. One of the highest performing pieces of content is creating dynamic headlines that attracts viewers in.
Repurposed for Audio Content
At Executive Brand Growth we look for gaps and opportunities with creative content approach that aligns with how your audience consumes content. From the same long-form, we were able to produce amazing visual content just from pulling audio clips.
WE CREATED A HIGHLIGHT REEL OF AVI SYSTEMS MASTERCLASS EVENT
Sum-it-Up
Your audience may not have the time to jump on an hour long masterclass. We look to serve them in bringing highlight moments for them to consume fast and build credibility to your company as we did with AVI Systems.
RESULTS
We are in a continuous effort to elevate AVI Systems organic growth, so far AVI Systems has gone for $13 million a month in 2019 to a significant growth of $40 million a month in early 2022. Now can we directly correlate AVI Systems growth to our companies involvement, probably not on paper. But, we are confident in our efforts when we hear AVI Systems executives rave about how they get stopped at shows, conventions, conferences, and online about their content and how it has created impact in their customers lives and businesses.
If you are looking for a dedicated organic marketing partner, we believe we are the agency for you. Schedule a time below with one of our partnership leaders and let's get started today.