What content marketing metrics are you tracking? Most content marketers are focused site traffic and social media engagement. But those metrics shouldn't be your No. 1 priority.

The most important metric?

 

Sales.

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We all know that marketing results are inherently hard to measure, but it doesn't have to be that way. By focusing on your end goal from day one, you can create a content strategy that is optimized to drive leads and, therefore, measurable and impactful marketing results.

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Download our free checklist to learn about six things you can do right now to start seeing tangible content marketing results.