Permission-Based Marketing, Solved!
As a CEO, you need to stop wasting marketing dollars and reallocate that to building the personal brand.
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John Mediana
- Feb 16, 2021
- 2 min
What is Hybrid Marketing for the now? - How to pivot during the ad spend decline
Coronavirus has forced a rethink - the pandemic has led to an immediate drop in advertising spending.
John Mediana
- Feb 10, 2021
- 4 min
What is Executive Branding?
Executive branding is the process of creating and building the human centric personal and professional brand of CEOs, c-suite executives and
John Mediana
- Feb 2, 2021
- 3 min
Taking Your Work From a Hobby to a Profession
There comes a time that every author, artist, coach, aspiring entrepreneur has to ask themselves if their work and their passion is a hobby
John Mediana
- Jan 25, 2021
- 3 min
How To Launch Your Thought Leadership Marketing Campaign In The Sea Of Noise
The point is to develop a strategy, align the resources you have against your target market and consistently use your work and your content.
John Mediana
- Jan 20, 2021
- 3 min
Can You Clearly Articulate the Impact of Your Work?
When you can clearly communicate and build a story around the impact your work does, your personal brand and success of the company will...
John Mediana
- Jan 16, 2021
- 2 min
Are You Effectively Repurposing Your Content?
Remember your followers need to hear from you frequently!
John Mediana
- Jan 14, 2021
- 2 min
How Are You Applying Your Vision?
Thought leaders and authors that can apply their well crafted vision to their day-to-day activities have a tremendous advantage.
John Mediana
- Jan 8, 2021
- 10 min
5 ways a Discovery Plus series made boomer billionaire relevant to millennials
Undercover billionaire isn’t just another piece of entertainment lost in the noise of all other shows for me, personally.
John Mediana
- Jan 5, 2021
- 3 min
4 Ways CEO Personal Branding Affects Your Bottom Line
By establishing and elevating your personal brand, you can cultivate an admirable reputation, trust from colleagues and clients.
John Mediana
- Jan 5, 2021
- 4 min
12 Essential Strategies On How To Build A Strong Executive Brand In 2021
Your brand communicates your distinction and the value you offer to your customers.
John Mediana
- Jan 4, 2021
- 5 min
The Power of Personal Branding for CEOs
CEO reputation is the new currency, and will no doubt increase in value in the years to come.